Stand-Alone Store Recording Sheet - Sass & Bide

Brand Communication
Shop Front		1 x mannequin. Hanging baubles in various colours: Neon yellow Fluorescent orange Electric blue White Silver
Shop Interior	Decor	Huge white and beige leafless tree sculpture in centre of store. Skeletal spine sunglass holder. Counter consisted of three round, white, glass topped tables.
	Decoration	White pebble circular boarder on the floor of the store.
	Presentation of garments	2 single racks encompassing tree. No more than 2 of any 1 garment style on the floor. Tags out to minimise customer handling of garments. Garments really stand out against white store backdrop. Bright, bold embellishment and colours of clothes takes centre stage.
Staff Presentation		Effortless, edgy. Sales assistant wore: Washed black denim jeans Relaxed black knit Hair down Was friendly and approachable.
Labelling	Garment labels	White with neon pink font. Appeared at centre back of most garments.
	Swing tags	Matched garment labels. White with neon pink font and neon pink with white font. Attached to garment label using organic textured cream cotton ribbon. Very thick, smooth card used.
	Signage in-store	‘Sass & Bide’ store name appeared on a sign just outside the store. Signage matched both garment labels and swing tags: white background and neon pink text.
Packaging (shopping bags)		Bags matched colour scheme of store: predominantly white and beige (just like tree sculpture) with splashes of neon yellow. Ribbon used to create handles of bags was the same as that which was used to attach swing tags to garments (different widths of course).
Typography		Modern and sleek. Sans serif font. Consistency throughout all branding in terms of font, colour, scale etc.
Promotions		None evident in store – maintains high-end feel. Sale section available on website.
Website		White background – matches appearance of store. Neat and clean. Easy to navigate. Online shopping available in E-boutique. View collections. Edgy, fun poses of models in look books. Garments are left to do the talking with bold colour and texture.
Blog		Sleek and clean. Minimal text. Predominantly images/photographs. Usually only one image per entry. Ideas are conveyed through visuals. Very easy to navigate.
Media engagement		Well known for their signature denim. Renowned for unusual and beautiful embellishment. Instyle magazine ‘the sass & bide woman challenges convention. She walks to the beat of her own drum, and is a free spirited, creative soul who expresses herself through her clothing’. ‘Marrying various elements together’ – Meenal Mistry (style.com). ‘The Clash’ of elements. ‘Elegant and ladylike urban warrior’ -Meenal Mistry (style.com).