Customer Profiling: Australian stores she visits...

In terms of the Australian stores my customer prefers, they include Collette Dinnigan, Zimmermann and Marnie Skillings. She likes to dress in a feminine and elegant manner, and is often drawn to designers who create garments which are particularly suitable for the evening. Collette Dinnigan provides this eveningwear elegance, while Zimmermann and Marnie Skillings are favourites for her daywear wardrobe.

Above: Inside Collette Dinnigan's Woollahra Boutique.

She is enchanted by Collette Dinnigan's exquisite silks and laces, and  bead encrusted gowns which are described to be 'qunitessentially feminine pieces...one-of-a-kind, elegant and absolutely timeless' (Broadsheet Melbourne 2012) 

Above: Runway image from Zimmermann's Spring/Summer 2011-2012 Collection.

She loves Zimmermann's use of luxurious silks and beautiful digital prints which are often paired with softer, more muted tones. 

Above: Inside Marnie Skilling's Paddington Boutique.

Marnie Skillings remains one of her favourite designers for daywear through her use of whimsical colours and soft, romantic designs.

References

2012, Collette Dinnigan, Broadsheet Melbourne, Melbourne, viewed 31st May 2012, <http://broadsheet-au.dyndns.org/melbourne/fashion/directory/shop/collette-dinnigan>

2012, Sydney's Shopping Hotspots, InStyle Magazine Australia, viewed 31st May 2012, <http://www.instylemag.com.au/Article/Fashion/Latest-News/Sydneys-shopping-hot-spots>